gucci fake not collection | Gucci replicates gucci fake not collection Spearheaded by Alessandro Michele, Gucci is exploiting the appeal of irony with a collection that’s dipped in the iconic monogram pattern and bears the motto ‘Not Fake’ printed in yellow and capital letters.
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The Gucci Fake Not collection for Fall/Winter 2020 includes many of the brand’s best-loved pieces with the word ‘Fake’ emblazoned on them. The Gucci logo in this case is . While most fashion brands might consider knockoffs the bane of their existence, Gucci decided to use imitations as inspiration for its new tongue-in-cheek Fake/Not collection. Now, the brand and creative director Alessandro Michele are flipping the script on knock offs with the new Gucci Fake Not collection for Fall/Winter 2020, which draws inspiration from.
The Gucci Fake Not collection for Fall/Winter 2020 includes many of the brand’s best-loved pieces with the word ‘Fake’ emblazoned on them. The Gucci logo in this case is actually fake, with a.
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While most fashion brands might consider knockoffs the bane of their existence, Gucci decided to use imitations as inspiration for its new tongue-in-cheek Fake/Not collection. Spearheaded by Alessandro Michele, Gucci is exploiting the appeal of irony with a collection that’s dipped in the iconic monogram pattern and bears the motto ‘Not Fake’ printed in yellow and capital letters.
What happens when the fake gets branded? What does it mean when the fake gets sold back to us at hyper-inflated, luxury-line prices? Use Marx’s idea of “the fetish” to unpack/answer this. Show. Rather than detest the phenomenon, Gucci creative director Alessandro Michele instead draws inspiration for the Gucci Fake Not motif – a key print from the Autumn/ Winter 2020-21 men’s collection. Irreverent and rebellious, the collection is an ironic homage to the institutional code of the brand: the logo. Gucci’s Autumn/Winter 2020-22 menswear collection saw the play of ‘Gucci Fake Not’ motif in the theme. Taking inspiration from the ’80s logomania, Creative Director Alessando Michele’s paid a homage to the brand’s logo, a significant element of their designs.
The latest capsule of the brand led by Alessandro Michele is in fact the Fake/Not Collection, of which a suitcase had made an appearance during the last FW20 show of Gucci, and which has now been presented in its entire extension – with each item covered with a monogram pattern that bears the motto Not Fake printed in yellow and capital letters. The sneaker features rich brown leather piping, and the word “Fake” in yellow over the stripe on one shoe and the word “Not” in yellow on the other shoe in a matching position, providing a fitting kick-off to a captivating, playful collection. Gucci’s newest collection takes aim squarely at inauthenticity, and takes a subtle jab at its own brand image in the process. The collection is called Fake/Not, and it looks like traditional Gucci—with the singular monogram in full flower—but for the stenciled lettering emblazoned on each piece.
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Now, the brand and creative director Alessandro Michele are flipping the script on knock offs with the new Gucci Fake Not collection for Fall/Winter 2020, which draws inspiration from. The Gucci Fake Not collection for Fall/Winter 2020 includes many of the brand’s best-loved pieces with the word ‘Fake’ emblazoned on them. The Gucci logo in this case is actually fake, with a.
While most fashion brands might consider knockoffs the bane of their existence, Gucci decided to use imitations as inspiration for its new tongue-in-cheek Fake/Not collection. Spearheaded by Alessandro Michele, Gucci is exploiting the appeal of irony with a collection that’s dipped in the iconic monogram pattern and bears the motto ‘Not Fake’ printed in yellow and capital letters.
What happens when the fake gets branded? What does it mean when the fake gets sold back to us at hyper-inflated, luxury-line prices? Use Marx’s idea of “the fetish” to unpack/answer this. Show. Rather than detest the phenomenon, Gucci creative director Alessandro Michele instead draws inspiration for the Gucci Fake Not motif – a key print from the Autumn/ Winter 2020-21 men’s collection. Irreverent and rebellious, the collection is an ironic homage to the institutional code of the brand: the logo. Gucci’s Autumn/Winter 2020-22 menswear collection saw the play of ‘Gucci Fake Not’ motif in the theme. Taking inspiration from the ’80s logomania, Creative Director Alessando Michele’s paid a homage to the brand’s logo, a significant element of their designs.
The latest capsule of the brand led by Alessandro Michele is in fact the Fake/Not Collection, of which a suitcase had made an appearance during the last FW20 show of Gucci, and which has now been presented in its entire extension – with each item covered with a monogram pattern that bears the motto Not Fake printed in yellow and capital letters. The sneaker features rich brown leather piping, and the word “Fake” in yellow over the stripe on one shoe and the word “Not” in yellow on the other shoe in a matching position, providing a fitting kick-off to a captivating, playful collection.
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