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Last April, Louis Vuitton teamed up with Douyin to showcase its pre-fall 2023 collection. The platform took the opportunity to pilot a new feature that simplifies the process of .
Louis Vuitton has effectively expanded its reach in China through innovative and captivating marketing initiatives. The brand’s storytelling approach resonates with Chinese .
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When searching Louis Vuitton on WeChat, the brand zone homepage will be the first result to appear, linking to commerce, account, live chat customer service, and even . Companies such as LVMH and Kering poured billions of dollars into China to meet rising demand as the country boomed. Between 2011 and 2021, China’s luxury goods market .
LONDON — China’s latest digital wonder Xiaohongshu has finally attracted serious attention from major luxury houses. Louis Vuitton, the world’s largest luxury brand, has . Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Louis Vuitton and Bulgari are the top-ranked brands among luxury marketers that have expanded on WeChat, the Chinese messaging app that has more than 1 billion users .
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner. luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. .
More recently, we have seen a spate of offline luxury events that indicate an evolution of physical and digital marketing approaches in China, among them Louis Vuitton’s . Last year, Louis Vuitton established a pop-up space on the bank of Suzhou Creek in Shanghai and introduced its inaugural Chinese podcast series, “Louis Vuitton [Extended],” .
Last April, Louis Vuitton teamed up with Douyin to showcase its pre-fall 2023 collection. The platform took the opportunity to pilot a new feature that simplifies the process of following a brand’s official Douyin account during a live-streaming session. Louis Vuitton has effectively expanded its reach in China through innovative and captivating marketing initiatives. The brand’s storytelling approach resonates with Chinese consumers, who see Louis Vuitton products as symbols of status and refinement. When searching Louis Vuitton on WeChat, the brand zone homepage will be the first result to appear, linking to commerce, account, live chat customer service, and even seasonal features like Chinese New Year Stickers. This clear structure allows consumers to access brand content easily and keep up to date accordingly.
Companies such as LVMH and Kering poured billions of dollars into China to meet rising demand as the country boomed. Between 2011 and 2021, China’s luxury goods market rose more than four times to RMB471 billion ( billion), according to consultancy firm Bain & Co. Steven An recalls how when he turned up at events in Shanghai as a senior . LONDON — China’s latest digital wonder Xiaohongshu has finally attracted serious attention from major luxury houses. Louis Vuitton, the world’s largest luxury brand, has partnered with the. Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel.
Louis Vuitton and Bulgari are the top-ranked brands among luxury marketers that have expanded on WeChat, the Chinese messaging app that has more than 1 billion users and supports a range of mobile marketing activities. SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner. luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived? Louis Vuitton x Manner collab. Young Chinese consumers are passionate for tea and coffee. More recently, we have seen a spate of offline luxury events that indicate an evolution of physical and digital marketing approaches in China, among them Louis Vuitton’s Spring/Summer 2022 womenswear show and Dior’s “Art’N Dior” exhibition, both held in Shanghai. Last year, Louis Vuitton established a pop-up space on the bank of Suzhou Creek in Shanghai and introduced its inaugural Chinese podcast series, “Louis Vuitton [Extended],” on the Chinese podcast platform Xiaoyuzhou. Both initiatives refreshed Shanghai's image for local residents, encouraging them to explore the city from a cultural perspective.
Last April, Louis Vuitton teamed up with Douyin to showcase its pre-fall 2023 collection. The platform took the opportunity to pilot a new feature that simplifies the process of following a brand’s official Douyin account during a live-streaming session. Louis Vuitton has effectively expanded its reach in China through innovative and captivating marketing initiatives. The brand’s storytelling approach resonates with Chinese consumers, who see Louis Vuitton products as symbols of status and refinement. When searching Louis Vuitton on WeChat, the brand zone homepage will be the first result to appear, linking to commerce, account, live chat customer service, and even seasonal features like Chinese New Year Stickers. This clear structure allows consumers to access brand content easily and keep up to date accordingly.
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Companies such as LVMH and Kering poured billions of dollars into China to meet rising demand as the country boomed. Between 2011 and 2021, China’s luxury goods market rose more than four times to RMB471 billion ( billion), according to consultancy firm Bain & Co. Steven An recalls how when he turned up at events in Shanghai as a senior .
LONDON — China’s latest digital wonder Xiaohongshu has finally attracted serious attention from major luxury houses. Louis Vuitton, the world’s largest luxury brand, has partnered with the. Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Louis Vuitton and Bulgari are the top-ranked brands among luxury marketers that have expanded on WeChat, the Chinese messaging app that has more than 1 billion users and supports a range of mobile marketing activities. SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner. luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived? Louis Vuitton x Manner collab. Young Chinese consumers are passionate for tea and coffee.
More recently, we have seen a spate of offline luxury events that indicate an evolution of physical and digital marketing approaches in China, among them Louis Vuitton’s Spring/Summer 2022 womenswear show and Dior’s “Art’N Dior” exhibition, both held in Shanghai.
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