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Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands.
Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands. Aura, a blockchain consortium launched last year, has signed up leading names including Prada, Louis Vuitton, OTB and Cartier.
The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison Margiela and Marni, among.
The luxury brands under Aura’s guidance, encouraged by the response to previous on-chain experiments, are all in. Soon, Carrere says, European customers won’t just get basic supply chain info when they access the DPP associated with .Bulgari, Cartier, Hublot, Louis Vuitton and Prada are already active on the platform. Several advanced conversations are also being held with brands both within founder groups and independent brands to join the Consortium soon. In what can be seen as a nod to the degens of the 3 space, LVMH launched its very own blockchain on 4-20 of last year — the Aura Blockchain Consortium. Its founding members include Prada . Since its founding three years ago, Aura says it has recorded at least 40 million luxury goods on its private blockchain, helping brands authenticate and trace physical products through digital identities.
For Louis Vuitton, the development of the AURA project is the culmination of the traceability program (Track & Trace) launched more than three years ago. The luxury goods industry involves many specialized actors — design, raw materials, manufacturing, and distribution. The Aura Blockchain Consortium, a group that counts the companies behind luxury brands like Louis Vuitton and Prada among its ranks, is adding to its C-suite with Thursday’s announcement of a new CEO.
Aura Blockchain Consortium enables and supports participating members to tag their products with secure, unique blockchain-based identities that can track a product’s manufacture and supply from raw materials through to the end customer.
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Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands. Aura, a blockchain consortium launched last year, has signed up leading names including Prada, Louis Vuitton, OTB and Cartier. The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison Margiela and Marni, among.
The luxury brands under Aura’s guidance, encouraged by the response to previous on-chain experiments, are all in. Soon, Carrere says, European customers won’t just get basic supply chain info when they access the DPP associated with .Bulgari, Cartier, Hublot, Louis Vuitton and Prada are already active on the platform. Several advanced conversations are also being held with brands both within founder groups and independent brands to join the Consortium soon. In what can be seen as a nod to the degens of the 3 space, LVMH launched its very own blockchain on 4-20 of last year — the Aura Blockchain Consortium. Its founding members include Prada .
Since its founding three years ago, Aura says it has recorded at least 40 million luxury goods on its private blockchain, helping brands authenticate and trace physical products through digital identities.For Louis Vuitton, the development of the AURA project is the culmination of the traceability program (Track & Trace) launched more than three years ago. The luxury goods industry involves many specialized actors — design, raw materials, manufacturing, and distribution.
The Aura Blockchain Consortium, a group that counts the companies behind luxury brands like Louis Vuitton and Prada among its ranks, is adding to its C-suite with Thursday’s announcement of a new CEO.
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